Seven Principles. One Community. Inside the Kwanzaa Celebration with Queens Borough President Donovan Richards

BuyCheapCentral.com was never just about selling products. It has always been about principles.

Before there were carts and checkouts, there was intention. Before there were customers, there were "cousins". And before there was growth, there was purpose.

The seven principles of Kwanzaa are not seasonal ideas over here. They are lived values. They show up in how we move, who we support, and how we circulate the dollar with care. And when you look closely, you’ll see them woven into everything we do including who we choose to build with.

Umoja | Unity

Unity is not just standing together when it’s convenient. It’s choosing each other consistently. BuyCheapCentral.com was built on the belief that community comes first. That’s why collaboration over competition has always been the vibe.

Kujichagulia | Self Determination

Self determination means telling your own story in your own voice. BuyCheapCentral exists because we decided to define success for ourselves, outside of big box expectations and gatekeeping systems. On this night, Founder and CEO

Vivian embodied this principle effortlessly. From his custom embroidered jacket to how he worked the room, he was intentional about reminding familiar faces that BuyCheapCentral.com was still very much in the building and introducing himself to those who needed to know. 

Ujima | Collective Work and Responsibility

We believe in shared responsibility. When something needs to be done, we don’t ask who’s going to handle it. We ask how we can help. 

Ujamaa | Cooperative Economics

This one is at the core of everything. Cooperative economics is about circulating the dollar so it strengthens the community that earned it.

BuyCheapCentral.com is proud to support and uplift businesses like Snap Scene (SnapSceneNY.com) who is one of our vendors because we understand the ripple effect. When we support each other intentionally, we create jobs, opportunities, and longevity. That’s not theory. That’s practice.

Nia | Purpose

Purpose is the why behind the work. BuyCheapCentral.com's purpose has always been bigger than profit. It’s about access, dignity, and making everyday life a little easier for our people.

Kuumba | Creativity

Creativity is about leaving your space better than you found it. It’s innovation rooted in culture, not trends. BuyCheapCentral.com creativity shows up in how we curate, communicate, and connect. Together, creativity becomes a tool for impact, not just aesthetics.

Imani | Faith

Faith is believing in ourselves and each other even when the outcome isn’t guaranteed. It’s trusting that alignment will always outperform shortcuts.

These principles are not a holiday moment. They are a lifestyle. BuyCheapCentral.com will always stand with businesses that move with integrity, intention, and community at the center. Because when we build together, we don’t just grow brands. We build legacy.

If this story resonated, take a moment to explore BuyCheapCentral.com. Every visit supports a business rooted in community, intention, and shared growth.